Jordon Hudson, 25, appeared to skip North Carolina’s 38-35 loss to No. 1 Miami on Saturday, one day after reports surfaced that she and Tar Heels coach Bill Belichick, 74, quietly ended their relationship late last year.
Hudson, a frequent presence on the UNC sideline this season, was not visible on the game broadcast or in photos from Kenan Memorial Stadium in Chapel Hill, according to the New York Post. She had attended multiple games earlier in the year, including UNC’s Oct. 17 road win over Duke, where she and Belichick were photographed walking off the field together smiling. She was also on the sideline for the Tar Heels’ Oct. 24 game against Syracuse.
TMZ first reported the split on Friday night, with sources close to Hudson saying the couple called it quits “late last year.” People later confirmed the report. Sources told both outlets that the pair remain “committed to their business partnerships and remain close friends.” Separate reports indicated Hudson has begun seeing other people, though her current relationship status was not specified. Neither Belichick nor Hudson has publicly addressed the reports.
The timeline raised questions because the two continued public appearances in 2026. They were photographed holding hands at the Kentucky Derby in May, and Hudson posted a photo from the event on Instagram with the caption “Not the first time we’ve trudged through the mud together.” Two UNC staffers, speaking anonymously to USA Today, said they were unaware of any breakup as of Friday night.
Unranked North Carolina held leads in the third and fourth quarters against the top-ranked Hurricanes before falling behind by 10 points late. The Tar Heels cut the deficit to three but could not recover an onside kick after penalties on earlier attempts. The loss dropped UNC to 4-4 overall and 2-3 in the ACC in Belichick’s second season.
Belichick and Hudson first met on a flight in 2021 and went public with their relationship in 2024. Their nearly 50-year age gap drew widespread attention. Hudson has managed aspects of Belichick’s personal brand and business interests; Belichick has previously stated she has no official role with the UNC football program.
