Turner Broadcasting Acquires BleacherReport.com for $175 Million
A lot of people have a problem with the Bleacher Report.
I am not one of them. First, I don’t like to be told how I should run my site, so as a rule I don’t tell other site owners how they should run their sites.
Bleacher Report found a niche and milked it. You might not like it, but that is good business and for those of us who don’t do this as a hobby, business matters.
That is why Bleacher Report is cashing out.
Turner Broadcasting System, Inc. has acquired Bleacher Report (B/R), one of the fastest-growing sports digital properties on the Internet, it was announced today by David Levy, president of sales, distribution and sports of Turner Broadcasting. San Francisco-based B/R (http://www.bleacherreport.com) and its popular mobile offerings will now operate as part of the Turner Sports division.
B/R delivers original and entertaining sports editorial content and is a leading sports media destination, delivering over 10 million monthly unique visitors. The company has developed a next-generation publishing model powered by an expanding base of passionate and knowledgeable contributors who deliver high-quality content that readers crave at the team and topic level.
“Bleacher Report is a strategic acquisition that further enhances Turner’s portfolio of sports offerings, as well as reflects our continuing commitment to bring fans greater content across all screens throughout the entire year,” said Levy. “As brand builders and content providers, we were attracted to Bleacher Report’s fast growth to a leading marketplace position and a valued consumer destination. The site will continue to innovate and provide users and sports fans with branded news and information. With our expansive digital rights and resources, Turner will further ensure Bleacher Report’s continued growth and success.”