Kent Bazemore is making noise…again. The Atlanta Hawks forward is apparently very serious about the Under Armour – Nike “rivalry.” Bazemore has been a UA athlete since 2012, and is fiercely loyal to the brand. When recently asked about the rivalry with Nike and their biggest star, LeBron James, Bazemore said the following:
I hope he takes it personally, because I do. I’m an Under Armour guy to the grave, and that’s our competition. They don’t like us, we don’t like them, and it is what it is.
As you know, Bazemore was part of the recruiting effort to lure Steph Curry to Under Armour. The folks at UA see Nike as business competition and have been trying to eat away at Nike’s market share, but I seriously doubt Bron is worried about Bazemore and UA.