The more people talk about LaVar Ball the bigger he becomes.
He might not be selling sneakers, but the brand value and influence means something. It will keep him and his boys rich men well beyond the NBA money.
$13.2 million: Estimated ad value to Big Baller Brand since LaVar & Trump began their back & forth on 11/17, according to @ApexMGAnalytics pic.twitter.com/hCrm80ENPV
— Darren Rovell (@darrenrovell) November 22, 2017