Savannah, Georgia based attorney Jamie Casino turned a personal account into one hardcore local Super Bowl commercial. In this commercial, Casino talked about how he originally started defending high-end criminals and earned big bucks for his past job. However, on Labor Day in 2012, his brother Michael was gunned down with his friend; Casino’s life completely turned around from that point. Here is more info from Casino’s Youtube account:
An epic 2 Minute Halftime Commercial written and directed by Jamie Casino. The spot features Jamie’s brother Michael who was gunned down with his friend on Labor Day 2012. The story reveals how Savannah’s Chief of Police, Willie Lovett, deceived the citizens of Savannah after four homicides took place Labor Day weekend. Jamie Casino, a personal injury attorney with a large practice based in Savannah, GA created the ad to set the record straight in the Biggest Game of the Year, Super Bowl XLVIII.
This commercial is intense and definitely better than most injury attorney commercials out there. I watched the whole thing, that is a feat that is hard to accomplish with my short attention span at times.