It is obvious Donald Sterling doesn’t have any good PR or crisis management people on his staff. It is a trainwreck of an interview that does absolutely nothing to make you feel that he is remorseful about anything he has said or done.
He actually managed to offend more people as the interview went along. His arguments are nonsensical (what does Magic sleeping with women, have to do with him being a racist?). At times, it is hard to watch, but if you had any doubt about Sterling’s state of mind before, you won’t after watching the interview.