I know what you are thinking…..
“Didn’t Pat Riley already do this?”
Yes and No, back in 1988 Riley filed a trademark for “THREE-PEAT”, he didn’t get a chance to cash out because the Lakers didn’t three-peat, but when the Bulls did it in the 90s twice and the Lakers once in the 2000s, he made a whole lot of money.
Now according to Darren Rovell, Riley wants to add to his trademark.
Records with the U.S. Patent & Trademark Office reveal that, last Thursday, an attorney representing Riley’s company, Riles & Co., filed a trademark to use the phrase “3-Peat” on “jewelry, namely rings and sports memorabilia.”
Riley wouldn’t have to file for a trademark if he had planned on putting “3-Peat” on the Heat’s championship rings, should they win the title, but would want to protect his investment if there were discussions about selling rings at retail.
So, now he wants 3-PEAT to go along with THREE-PEAT. We will see if the Heat makes Riley even more money.
H/T Bleacher Report