Kobe Bryant’s investment in the sports drink, BodyArmor, is turning out nicely. Several athletes have signed such as Andrew Luck, Rob Gronkowski and much more.
The team signed their first female endorser in U.S. soccer star Sydney Leroux. Bryant made the announcement on Instagram:
Proud to announce @drinkbodyarmor has signed our first female athlete @sydneyleroux. She’s taking over the @drinkbodyarmor Twitter handle and live tweeting during #usaVgermany match #upgradetheroster #upgradetheathlete #upgradeyoursportsdrink #ladymamba
Leroux herself confirmed the news:
Excited to announce that I've joined the @DrinkBODYARMOR team – it’s a MOVEMENT. Shout out to @KobeBryant, let's go! pic.twitter.com/NKjd9bjHdO
— Sydney Leroux (@sydneyleroux) June 26, 2014
She was live-tweeting for the BodyArmor Twitter account Thursday during USMNT’s World Cup match versus Germany:
Head over to the @DrinkBODYARMOR twitter account. I'm taking it over RIGHT NOW to live tweet the #USAvGER game! Let’s do this #USA!!!
— Sydney Leroux (@sydneyleroux) June 26, 2014