Danica Patrick has lost Go Daddy as a Nascar sponsor according to ESPN.com.
Danica Patrick to lose GoDaddy as a sponsor in 2016. » http://t.co/VlxENSX5wR
— SportsCenter (@SportsCenter) April 29, 2015
oDaddy had sponsored Patrick in her transition from IndyCar to NASCAR, which started in 2010 and has seen her compete full time on the Sprint Cup level since 2013.
Both Patrick’s and GoDaddy’s contracts with SHR expire after this season. GoDaddy and Patrick are negotiating to keep her on a personal services contract, but the website hosting company won’t sponsor her race car, or any car in NASCAR, after this season.
“NASCAR has been a tremendous domestic platform to help us achieve an 81 percent aided brand awareness domestically, but at this stage, we need a range of marketing assets that reach a more globally-diverse set of customers,” GoDaddy chief marketing officer Phil Bienert said in a news release.