Beastmode the brand is killing it right now, and Marshawn Lynch just added another accomplishment to his portfolio.
The Seattle Seahawks star running back has a huge role in the new ‘Call of Duty’ video game, and ESPN The Mag chronicled his journey into the world of the big time multi-million dollar video game industry.
IN THE YEAR 2065, cybernetic advancements give rise to augmented human soldiers, a new breed of badass charged with preserving our way of life. Their mission leads them to a seedy bar in Singapore, where they encounter an underworld boss and his elite squad of mercenaries. Among them is a 5-foot-11, 215-pound battering ram of a man who’s exactly like the world’s most ferocious running back circa 2015: the Seahawks’ Marshawn Lynch.
Welcome to the world of Call of Duty: Black Ops III, the highly anticipated first-person shooter game set for release in early November. What follows is the exclusive behind-the-scenes story of how Lynch put his stamp on the blockbuster franchise. The game has long captured his imagination. Now it will carry his likeness, giving him the distinction of being the first athlete to appear as a character in a Call of Duty game.
So strap on your helmets. Here comes virtual Beast Mode.
Lynch is taking the part seriously.
“I’ve been in the Super Bowl, movies, music videos, Madden. But to have your own character in Duty is, I mean, it’s almost like you arrived.”
Here’s the official trailer for the game: