LeBron always said he wanted to be a global icon.
You have to be bigger than basketball to do that. It helps he is the best basketball player on the planet, but you have to branch out into other things.
This is something that LeBron and his team has done successfully for years and they just inked another HUGE contract with Warner Bros studios.
LeBron James continues to shore-up his post-NBA business life, with his production company, SpringHill Entertainment, partnering with Warner Bros. Entertainment, in what the press release calls “an unprecedented agreement spanning all areas of content creation.”
The deal will see James’ creative footprint touch all areas of the Studio, with plans for projects in television, film and original digital content.
The announcement was made today by Kevin Tsujihara, Chairman and CEO, Warner Bros. in collaboration with Maverick Carter and LeBron James, co-Founders, SpringHill Entertainment.
Good for LeBron who is showing his business IQ is as high as his basketball one.
Space Jam 2 could be coming.