The Dallas Cowboys went down to the wire in getting Dez Bryant the long-term extension that he sought.
According to Jason Cole of Bleacher Report, Bryant’s penchant for being late and irresponsible was one of the major holdups to the deal.
Cole breaks down the struggles the Cowboys have had in reeling Bryant in, and reveals that Bryant may have lost millions in endorsements because of his time management alone.
While Bryant is perhaps the best receiver in the NFL, loves to play and is clearly the best offensive weapon on the Cowboys, he is also high-maintenance and worrisome.
Some of those concerns are relatively benign. He has no sense of time management. Numerous sources have said that Bryant is consistently late to meetings, team buses and other team functions.
Away from the team, he is even less dependable, as explained in the video below.
Beyond the snafus with Jordan Brand (see video above), Bryant has either failed to show up or failed to live up to responsibilities involving three other companies. One of those included a Super Bowl ad shoot in January for Pizza Hut, a Plano, Texas-based company. Bryant was on the way when he canceled at the last minute. Pizza Hut then called quarterback Tony Romo, who took the six-figure deal on short notice. Two sources said Bryant lost anywhere between $400,000 and $1 million in off-field endorsement money.
Aside from his deal with Nike through Jordan Brand, Bryant currently has no other endorsement deals. That’s stunning for a player of his caliber on a team with the profile the Cowboys possess.
Cole also talks about Bryant’s entourage, and the Cowboys concerns over his anger management issues. According to the report, Jay Z, and Roc Nation are really the only people Bryant will listen to at this point.