It’s been a long time coming, but it looks like the Jordan brand will finally have its very own stand alone store.
According to MJ, he’s been telling Nike about this for years now – and he even had enough business sense to know where to start it.
“I’ve been on these guys for some time,” Jordan told ESPN’s Darren Rovell. “(Saying) we need to do a Jordan Brand store, and we need to do it in Chicago first.”
“We understand that the brand is so huge now that it’s global, but we understand where it originated,” Jordan said. “Red, white, and black.Chicago Bulls colors.”
Today, the Jordan Brand generates more than $2.5 billion per year for Nike, according to Rovell. This week, the brand announced an apparel deal with the University of Michigan‘s football program. It was also reported Jordan made $480 million from Nike between 2002 and 2012. He last played an NBA contest in 2003.
Any company that’s generating billions of dollars deserves a shot at it’s own store.
Jordan is without a doubt already one of the most wealthy athletes ever, but this business venture has the potential to really separate him from the rest of the pack.
Even if the stores don’t spread Nationally as he would hope, though, my guess is this one located in downtown Chicago will do just fine. That will always be Michael’s city.
H/T theScore
