The ownership stake is always a good thing if you can get it. Especially when a company is on the rise like Under Armour.
They got Steph before he blew up, so they had to make sure they kept him by any means necessary.
BREAKING: Under Armour announces it has signed Steph Curry through 2024, new deal includes equity stake
— Darren Rovell (@darrenrovell) September 16, 2015