Macy's, Nickelodeon & Carmelo Anthony join forces for a new boys clothing line, TMNT X MELO (avail./May). #tmntXmelo pic.twitter.com/FRtmdVxfms
— Cristen Casados ✌🏼❤️🌊 (@cristencasados) March 1, 2016
Carmelo Anthony loves Teenage Mutant Ninja Turtles. He’s appearing in the new movie, Teenage Mutant Ninja Turtles: Out of the Shadows, set to come out this summer, but of course, an entrepreneur like Melo knows it shouldn’t stop there. Details from WWD:
Anthony has teamed with Macy’s and Nickelodeon on an active line of boys’ apparel and accessories inspired by what he loves as much as a winning three-point swish — the Teenage Mutant Ninja Turtles.
The capsule collection of graphic T-shirts, hoodies, shorts, pajama sets, socks, basketballs — and an over-the-door basketball hoop so that kids can show off their inner Melo — will make its debut in early May exclusively at all Macy’s stores and on macys.com, ahead of the release of the sixth “Teenage Mutant Ninja Turtles” movie in June. As currently planned, the line is temporary, with products available at Macy’s until they sell out.
If you think this is just a Carmelo brand things, where he actually had nothing to do with it, just his namesake, you’re wrong! More from WWD:
The New York Knicks forward said he unleashed his hidden design talent for the project. “I was basically involved in the whole creative process — the colors, which are kind of obvious considering they’re turtles, and the slogan, and the textures. I was involved in every step. We really took our time to narrow it down and figure out what we wanted. I feel good about all the pieces.”
The most marketable athletes in sports continue to be NBA stars. The face time they get on the court trumps the popularity of the NFL, in most cases. I’m not saying it’s a money grab, but these dudes aren’t just getting paid on the court. ‘Entrepreneur’ is the classier way to say it.