According to TMZ Sports, Chicago Bulls baller Jimmy Butler is designing a new high-end men’s underwear line. Butler will be working with the brand PSD, whose tagline is “Wear Your Life” Many athletes have deals with PSD, including fellow NBA players Kyrie Irving and Chandler Parsons. PSD also works with the recently retired Marshawn Lynch.
Butler is following the mold of the athlete as a brand, that is now en vogue. Butler is said to be very hands on with the design process with an eye for what’s happening in the world of fashion.
As an athlete your window to earn is limited, I say, take advantage of every opportunity you can.
