Adam Silver is a smart guy.
He knows that NBA players wield more power than NFL players. Their contracts are longer, for more money and are guaranteed. Their faces are more well-known to the public and if they decide to speak on a cause it gets worldwide attention.
So, instead of being blindsided by whatever they may have planned, he is trying to work with them to help get their message out.
The @NBA & @NBPA have been working together on the actions talked about in following letter obtained by @TheUndefeated for some time, source pic.twitter.com/R9bYqJqz3U
— Marc J. Spears (@MarcJSpears) September 22, 2016
The only question I have is does it lessen the impact when it is preplanned?
I think the reason Colin Kaepernick’s message had such an impact was because it wasn’t part of an elaborate plan. It was just someone who was fed up making a stand.
We will have to see what they come up with and how it helps moves the discussion for social change.