That is more than you daily viewership of First Take and Undisputed combined. How did BBB do it? Here is a great breakdown from SB Nation.
There were 1.6 million people watching the inaugural game through Facebook. No, you’re not dreaming — I promise. It’s all real.
This is a culmination of the hype that has been building surrounding LaMelo and LiAngelo Ball for months. Without them, no one is checking for this game. No one signed up to watch Kevin Pangos or Aaron White — they wanted to finally see the Ball brothers in action.
The team shifted its entire season around to make room for the Ball brothers. The team is skipping the Baltic Basketball League season to participate in the Big Baller Brand Challenge from Jan. 9 to Jan. 28. The team knew exactly what it was doing when it signed up for this, and it seems to be leaning into it.
It’s a media circus, but the game was still fun.
What do you think about this LaVar?
That spin tho. 😂 pic.twitter.com/6Mg3UWUEqS
— J.E. Skeets (@jeskeets) January 9, 2018
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