It is all about control.
NIKE doesn’t like giving too much control to whoever they work with and that is including Drake. adidas has shown they are willing to open their wallets and give their creators the freedom to do what they want.
That is why Drake appears to be close to making the switch.
Can confirm that Drake and his team are far along in negotiations with Adidas on a comprehensive endorsement deal. More to come… pic.twitter.com/oSyoUSStA2
— Nick DePaula (@NickDePaula) February 22, 2018
According to Sole Collector, Drake is unhappy with his deal and trying to bail out.
No comment yet from adidas or NIKE.