Nike held its global earnings call today, a meeting of significance for the company who made waves earlier this month when they announced the signing of Colin Kaepernick as the face of the 30th anniversary of their ‘Just Do It” campaign. Mark Parker, Nike CEO, was very forthright in his assessment of the overall health of the company.
“We feel very good and are very proud of the work we’ve been doing. We know it’s resonating quite strongly with consumers here in North America and around the world.”
Since the Kaepernick ads ran, Nike’s stock has risen 6.25 percent, adding $6.38 billion to the company’s value, though it’s inconclusive how much of that, if any, is due to Kaepernick.
The brand suffered somewhat of a backlash from those who disagree with Colin Kaepernick’s protest against racial injustice and racist police brutality in America. The backlash included a campaign to destroy Nike gear, and a hashtag to boycott the company, both of which were unsuccessful by several economic indicators.
It’s clear that the negative reaction to Nike’s decision to sign Colin Kaepernick will not deter them from continuing to use him as the face of their campaign.
Watch below for more on Nike’s earnings call.