NIKE wanted to be on the right side of history and on the right side of the business.
They did both by partnering with Colin Kaepernick.
Nike has seen a major uptick in sold-out products in the days after it announced plans to feature NFL free agent Colin Kaepernick in a major marketing campaign, according to a report Wednesday.
The apparel giant’s number of sold-out products increased 61 percent from Sept. 3 to Sept. 13, the 10-day period that included Nike’s Labor Day announcement about Kaepernick’s inclusion in the campaign, compared to the previous 10 days before the announcement, according to research by Thomson Reuters. The brand’s Kaepernick women’s jersey sold out on Sept. 17.
“These strong statistics reinforce the notion that Nike is standing firm – and not just in a social context,” said Jharonne Martis, Thomson Reuters’ director of consumer research.
NIKE stock has hit an all-time high and continues to trend upwards. Expect it to go even higher when the Kaepernick clothing and sneaker lines are released.