If Bryndon Minter ever does lose his job with the NFL, he better never been unemployed for more than 24 hours. With all the black media business, entertainment and personalities out there he should always have work.
What he did took courage and it is the type of thing revolutionaries do.
Here is the story.
Goodell’s video was also a result of internal pressure applied by league content creators — the people behind the league’s social media channels, like Twitter, Instagram and YouTube — who held multiple virtual town hall-style meetings since the release of the NFL’s initial statement last week. Sources with knowledge of those meetings, one of which was attended by Goodell, described them as “emotional,” as employees conveyed their disappointment in the league’s choice of words.
Some of those creators, including NFL video producer Bryndon Minter, who has worked for the league since 2017, decided more action was needed. Minter independently worked directly with Thomas and the group of players to produce Thursday’s video.
Minter understood that he could lose his job for helping Thomas with the video.
“I was at peace the whole time,” he told The Athletic. “I think if I wasn’t at peace to lose my job, I wouldn’t have wanted to go out on a limb like that…I was at peace, I still am at peace.”
“I decided, ‘Hey, I’m just going to go rogue here. If I can get one player to buy in, we’ll take a chance at this and see what can happen,’” he said.
Minter direct-messaged Thomas on Instagram on Wednesday night, letting him in on his idea and that he was a league employee who shared his frustration.
The All-Pro receiver responded almost immediately: I’m in.
Thursday morning, Minter woke up to a video of Cowboys running back Ezekiel Elliott, Thomas’ former teammate at Ohio State, reciting the script. Thomas had passed it to some close friends and peers across the league, and the clips were pouring in.
Sometimes it takes one person willing to risk his livelihood to start a movement.
Bravo Mr. Minter.
Flip the pages for the videos.
