Breaking records in spaces that are traditionally reserved for men has become one of Santia’s signature moves. In December of 2019, Deck signed a multi-million dollar deal with the forthcoming WFLA. That first-ever contract of its size for a woman playing American-style football helped solidify her unique personal brand – part athletic powerhouse, part social media stunner, all confidence. Her “Queen of Abs” moniker has become more of a mantra. Deck uses every platform she can to encourage people, especially young women, to aspire to the highest of heights with an almost royal level of confidence. She developed her own tenacity after overcoming challenges like bullying and scoliosis. Now that regal spirit lends itself to TRONUS, which means throne. With that air, Deck is excited about her new “first-ever”
The response to TRONUS so far is auspicious. Years of planning behind the scenes has gone into this moment. After representing major shoe brands as ambassador, Santia decided she wanted her own shoe. At first, the goal was just a signature design under an existing company. Deck and her management brought on Jamien Sills an experienced footwear designer as creative consultant. Santia had a few design non-negotiables that kept bringing the project back to the drawing board. The shoe had to be unique, fashion-forward in its design, lightweight feel and athleisure style that customers would want to show off and collect not unlike the industry standards. Wanting to get her first attempt exactly right meant Deck and her team ended up learning a lot about the process and the industry. And so, the project goal evolved from a shoe to a shoe empire.
Flip the page to see what the sneaker looks like and more from the Queen of Abs.