I understand that Jerry Jones is all about the money.
With that being said did he really need to announce he was partnering with a pro-gun coffee company after people were slaughtered in a mass shooting on the 4th of July? They couldn’t have waited a couple of weeks for this?
It is just a terrible look on their part.
Here is how excited Black Rifle Coffee are to be in bed with Jerry Jones to the point they took to taking shots at Colin Kaepernick.
The Dallas Cowboys sparked criticism on social media Tuesday after announcing a marketing agreement with a gun-themed coffee company with blends that include “AK-47 Espresso,” “Silencer Smooth” and “Murdered Out.”
The partnership with the Black Rifle Coffee Co. was revealed on Twitter the day after more than a half-dozen people died in a shooting at a Fourth of July parade in suburban Chicago.
The tweet announcing the agreement between “America’s Team” and “America’s Coffee” drew about 200 comments in the first few hours, most of them critical and suggesting the timing of the announcement was poor.
“BRCC is proud to partner with the Dallas Cowboys, who are strongly committed to our mission of supporting veterans, first responders, and America’s men and women in uniform,” a Black Rifle spokesman said. “The long-planned announcement was timed to coincide with the Independence Day holiday — America’s Team. America’s Coffee. America’s Birthday.”
Cowboys owner Jerry Jones’ steadfast support of the military was best illustrated when he was one of the most outspoken NFL owners against players kneeling during The Star-Spangled Banner before games to protest racial injustice and police brutality.
The Black Rifle brand has been popular among conservatives and gun-rights advocates, and the Salt Lake City-based company has ties to Texas. The first brick-and-mortar store opened in San Antonio, where the company has a second corporate office.
It is interesting that they call themselves America’s coffee because the America I’d like to live in wouldn’t be promoting something called the AK-47 Espresso.
Flip the pages for the Cowboys being cooked in the comments.