The Ultimate Fighting Championship (UFC) has exciting news for its fans and enthusiasts worldwide. In a groundbreaking move, the UFC has revealed its new official beer partner, Bud Light, in a multiyear deal with Anheuser-Busch set to take effect in 2024. This partnership comes after a period of controversy earlier this year surrounding the beer brand.
Under this agreement, the Bud Light brand will enjoy a prominent presence in UFC’s content across broadcasts and online platforms. This strategic move aims to deepen the connection between the UFC and Bud Light, offering fans a unique and engaging experience.
UFC CEO Dana White Celebrates Reunion with Original Beer Sponsor
UFC CEO Dana White expressed his satisfaction with the renewed collaboration, stating, “Anheuser-Busch and Bud Light were UFC’s original beer sponsors more than fifteen years ago. I’m proud to announce we are back in business together.” White emphasized that the decision was based on shared core values and the alignment of the UFC brand with Anheuser-Busch, illustrating the strong partnership’s foundation.
This new collaboration also means that Anheuser-Busch will be taking over from Modelo as the UFC’s official beer partner. Notably, Dana White clarified that his choice was not primarily motivated by financial factors, underlining the importance of the brand alignment and shared values.
It’s essential to acknowledge that Bud Light faced some criticism last spring for its partnership with transgender activist Dylan Mulvaney, which resulted in a notable drop in sales. Additionally, the company’s vice president of marketing, Alissa Heinerscheid, made critical comments about Bud Light’s past advertising strategies, further fueling the controversy.
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Despite these challenges, some high-profile figures have continued to support the iconic beer. Kid Rock, who gained attention for a viral video in which he destroyed a case of Bud Light, was spotted enjoying the beverage at an event in August, exemplifying the brand’s resilience and enduring popularity.
UFC’s multiyear partnership with Bud Light marks a significant development in the world of sports and beverage sponsorship. The renewed collaboration between these two giants is set to redefine the fan experience and solidify the connection between sports and one of the world’s most recognized beer brands. With a strong emphasis on shared values and a commitment to offering fans the best possible experience, this partnership promises a bright future for both the UFC and Bud Light.
