Shaquille O’Neal, the basketball legend turned culinary entrepreneur, is taking his Big Chicken concept to new heights with a major expansion in Texas. The Dallas-Fort Worth area is set to witness the arrival of the first Big Chicken Shaq restaurant in North Texas, with doors expected to open in spring 2024. This marks a significant step for Shaq’s fast-growing, fast-casual dining venture.
Situated at 9755 North Fwy in the Victory Shops at Heritage Trace, the Dallas location is just one of the 50 units in development across the Lone Star state. Texas holds special significance for O’Neal, and he envisions national dominance for Big Chicken Shaq, with a whopping 300 locations in progress nationwide. Notably, 50 of these are earmarked for the state of Texas alone.
The expansion into Texas gained momentum in April 2023 when Big Chicken announced a milestone 50-unit expansion in the largest markets of Houston, Dallas, San Antonio, and Austin. The move is part of a strategic plan to solidify Big Chicken’s presence in these key Texas cities.
Shaquille O'Neal's Big Chicken to open first DFW location in Fort Worth: Celebrity chicken is winging into Dallas-Fort Worth: Big Chicken, the fried chicken sandwich concept founded by basketball Hall of Famer Shaquille O’Neal, has settled on its first… https://t.co/VmxdKB1428 pic.twitter.com/KqAd9iUROG
— Launch Dog Media (@launchdogmedia) December 26, 2023
Big Chicken: A Culinary Tribute to Shaq’s Nostalgic Childhood
The Houston opening in 2023 made headlines as it drew a massive crowd, prompting the fire marshal to intervene and shut down the event early due to safety concerns. The momentum continued with recent restaurant openings in Austin and Richmond, and the upcoming debut of the Lubbock unit.
Big Chicken, more than just a dining concept, is a nostalgic journey into Shaq’s childhood, paying homage to his favorite meals inspired by his mom, Lucille. Beyond the menu’s nods to his illustrious career, the essence of Big Chicken is rooted in family values.
O’Neal’s vision for nationwide expansion aligns with experienced partners joining JRS Hospitality, the parent company of Big Chicken. These partners bring a wealth of expertise in operating multiple units of restaurants, convenience stores, and various franchise businesses.
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As Big Chicken Shaq spreads its wings across Texas and beyond, Shaquille O’Neal’s culinary venture promises not only a taste of nostalgia but also a flavorful experience uniting communities through a shared love for good food and family.
