It’s reported that Amazon Prime is coughing out a whopping $120 million for the exclusive for the NFL 2024 playoffs.
Amazon Prime is taking over from NBCUniversal’s Peacock as the league’s exclusive streaming rights partner for a playoff game next postseason.
Michael McCarthy of FOS reported Wednesday that the deal is expected to finalize, and Amazon will be “paying an estimated $120 million for exclusive rights.”
However, this isn’t the first time the network had a chance to broadcast playoff football.
The Wall Street Journal reported that the NFL approached Amazon first before going to Peacock last year.
NBCUniversal paid nearly $110 million for the exclusive rights to show the Kansas City Chiefs road match-up against the Buffalo Bills in the wild-card round.
This is a major change in the NFL 2024 playoffs. NBCUniversal’s Peacock paid nearly $110 million for the exclusive rights and now, Amazon Prime has gone big by dropping $120 million for the deal.
