The NBA have a lot of interesting features on their app. This is to help fill the time between games. When fans download the official app, they can keep tabs on the latest news, giving them access to a wide variety of trending topics, trades and even vertical video highlights. Updates are given about favourite teams and players too. The “Moments” feature also allows fans to scroll through
The App Offers Convenience and Accessibility
The NBA app offers both convenience and accessibility, which right now, is what people want from a platform. If you have ever played games at an online Ontario casino, you will notice that you can make deposits, play games, withdraw winnings and even access a range of free spin bonuses. Everything is in one place, and it’s accessible via a mobile-optimised browser, meaning that gaming on the go is easier than ever.
The NBA have gone for a similar approach by combining different elements in a format that drives engagement. The NBA app features over 10,000 hours of programming so that fans can entertain themselves between matches. You have NBACrunchTime, which is the league’s show that happens once a week, and you also have Race for the NBA Cup. This is an in-season tournament where 30 teams participate, with eight of them advancing to the Knockout Round. As the games go by, one winner will be crowned.
The Coaches Corner
Another feature is the Coaches Corner. This has famous NBA coaches, such as Greg Popovich, who break down different plays while offering an analysis of games as a whole. The newsletter, which users can sign up for, features former and current NBA players, contributors and coaches as well. The NBA is realising that people want fresh content between games to keep them engaged and that is why the app delivers new updates, multiple times per day.
The app is frequently updated, with new features in the works to build out the platform. New NBA fans can learn about their favourite players while catching up on the scores that they might have missed, and seasoned veterans can catch up with extra content and exclusive behind-the-scenes footage of their team. The Coaches Corner is one of the top features, as coaches including Mark Daigneault from the Oklahoma City Thunder and Chris Finch from the Minnesota Timberwolves talk about a range of game topics. This includes how a weak side can have a strong impact on offence, and how they use star duos as a way to tip the scales when in clutch moments.
Content like this is bound to excite even casual watchers. The fact that the app is still keeping its convenient format as new features are added is a sign that the NBA knows what fans want, and they’re here to deliver. Newer additions to the NBA app include My Season. This gives fans the chance to vote within the app, through the NBA ID Personalisation feature.
