The NFL is being severely criticized on social media by football enthusiasts for prominently showcasing Taylor Swift in their official 2024 season promo video. With two days left in the 2024 season, the NFL X/Twitter account released their video on Monday. In the 30-second video, Taylor Swift—who is in a well-known relationship with Kansas City Chiefs tight end Travis Kelce—appear five times:
FOOTBALL IS BACK THIS WEEK 🏈 🚨 pic.twitter.com/YVR8kbZnfm
— NFL (@NFL) September 2, 2024
Top NFL players Joe Burrow, CJ Stroud, Brock Purdy, Matthew Stafford, Jordan Love, Justin Jefferson, Myles Garrett, and TJ Watt were not once mentioned in the hype video, according to the ML Football X account.
Fans react to Taylor Swift being featured in NFL hype video
Fans didn’t like this one bit. As Taylor Swift appears in the ad frequently, fans didn’t take long to criticize the league:
she is amazing, but she was never here until she started dating a Super Bowl winning player. Other partners don’t get gassed the same way.
getting kinda annoying and overdone.
— Barkley Super Bowl LIX MVP (0-0) (@BarkleysBurner_) September 3, 2024
This ain’t it
— 🦉cvotrades🦉 (@cvotrades) September 3, 2024
Call me crazy, but I think football needs LESS Taylor swift in 2024
— Mr Unlimmmited (@chris_ferland) September 3, 2024
Genuine question, why is Taylor Swift shown more times in this video than anyone in your actual league?
— Parlay University (@UofParlay) September 3, 2024
Half the video is Taylor 🤣
— KS (@Shamrock2232) September 3, 2024
Is this the @taylorswift13 league?
Only showed MVP 🐐 @Lj_era8 once but TS 5 times…
— ribbit.pepe (@Rare_apepe) September 3, 2024
STOP SHOWING TAYLOR SWIFT WE DONT CARE
— Jake 🇺🇸 (@LandOfTatum) September 3, 2024
About a year has passed since Swift and Kelce started dating. When the iconic singer showed up to Arrowhead Stadium for the Chiefs’ Week 3, 2023 home game against the Chicago Bears, she effectively confirmed their romance.
In 2023, Taylor Swift saw 13 Chiefs games, including all four of their postseason contests. then gave a concert in Tokyo the day before Super Bowl 58 in Las Vegas, and then raced home to cheer on Kansas City.
To complete the sweep, Kansas City overcame the San Francisco 49ers in Super Bowl 58 overtime, becoming the first team to do so since the New England Patriots in 2003 and 2004. At Arrowhead Stadium on Thursday night, the Chiefs will play the Baltimore Ravens to begin their 2024 campaign.
You can love or detest the NFL’s promotion of Taylor Swift. In summary, the globally recognized vocalist has significantly increased the NFL’s visibility and fan base since disclosing her and Kelce’s romance.
Once fans found out about the Swift-Kelce connection, Chiefs games witnessed a sharp rise in viewership. In the NFL, money and ratings are everything, and Swift has become into a valuable marketing asset for them.
