Sydney Sweeney is leaning into whimsy for the next chapter of her SYRN lingerie line.
The actress posted Thursday on Instagram to promote the upcoming “Playful” capsule, the third of four themed collections from the brand she launched in January. The brand’s official account shared a carousel of behind-the-scenes images from a campaign shoot set in a bodega stocked with snacks and drinks.
In one photo, Sweeney wears a black bra top and white tutu with chunky socks, holding a “No shirt, no shoes, no service” sign in front of her face. Another shows her pulling a shirt halfway over her body, leaving her chest bare above the tutu. Additional frames feature her in a white cotton twist bra, a super-cropped T-shirt and visible SYRN-logo boxers, plus Polaroids from the set.
The post is captioned: “Welcome to the Playful world. Doors opening soon…”
Sweeney shared her own short video on Instagram, captioned: “meet us at the corner store for a midnight snack 🌭🥤🥨 the first @syrn playful collection drops tuesday, 2.17.” The clip shows her and friends racing through the store at night, pulling underwear over their faces like masks, starting a food fight with potato chips and cheese puffs, and strutting the aisles like a runway in a chaotic, dreamlike sequence.
The “Playful” collection, focused on sporty cotton separates, is scheduled to launch Tuesday. It follows the “Seductress” lace-focused drop and the “Romantic” collection. A final “Comfy” capsule has no announced release date.
SYRN, pronounced “sye-rin,” offers bras in up to 44 sizes with most pieces priced under $100. Sweeney has promoted the line by wearing unreleased pieces in public, including high-waisted SYRN boxers under low-rise jeans and an open button-down shirt during a recent outing in New York City.
The brand’s first drop, Seductress, sold out within hours of its Jan. 28 launch.
Flip the page for Sydney Sweeney with her booty out in latest collection.
