Sydney Sweeney is approaching sports advertising in a very unusual way. The Euphoria star has partnered with Novig on a new campaign that features her at the center of a lighthearted and provocative advertisement full of sporting goods, daring jokes, and lots of eye-catching moments.
In addition to being the campaign’s star, Sweeney has joined Novig as an equity holder and strategic partner, giving her a more significant role with the sports prediction platform.
The main idea of the advertisement is that Novig wants to concentrate solely on sports. Sweeney explains what makes the platform unique while standing next to basketballs, footballs, hockey equipment, and other sporting goods.
She says:
“Think you know sports? Prove it. Novig is just sports. So they wanted to show just sports.”
In order to ensure that the message is unmissable, the campaign then takes that concept a step further by utilizing Sweeney and an enormous assortment of sporting goods.
In a statement given to Variety, Sweeney also discussed the campaign’s rationale. Throughout the advertisement, which combines conventional sports footage with a far more unusual presentation, that lighthearted tone is evident.
Flip the pages for photos of Sweeney with not much on.
