Some polls had Romney becoming President in a landslide, so you have to take most polls with a grain a salt. I am not saying Heat fans aren’t good fans, but there are still plenty of good seats available when the Heat play and frankly many of the Heat fans are just transplanted LeBron Fans.
With that being said, here is what the poll had to say about Heat Fans.
The Brand Keys Sports Fan Loyalty Index interviews fans in the media markets of all 30 NBA teams to provide a direct comparison of each fan base. Besides win-loss record, the survey includes things like “authenticity,” “fan bonding,” and “history and tradition.”
Miami Heat fans came in No. 1 this year, up from No. 6 in 2012. We replace last year’s most loyal fans, the San Antonio Spurs, who fell to No. 2. The New York Knicks, Boston Celtic, and the tied fan bases of the Brooklyn Nets and Oklahoma City Thunder round out the top five.
I thin it is safe to say, Brand Keys need to review their algorithms for 2014.