The 76ers today are set to announce a sponsorship with fantasy sports site DraftKings.
The 76ers will host daily fantasy games offering non-cash prizes on the team’s website, and stage in-game promotions.
#Sixers announce they are first NBA team to partner with daily fantasy sports gaming company @DraftKings. More at http://t.co/MElJXtsgG8.
— Rebecca Timms (@rebeccatimms) December 2, 2014
Included in the deal are stanchion and courtside LED signage, digital assets, radio ad inventory, hospitality and tickets.
The agreement is DraftKings’ first with an NBA team, as the Boston-based company last month became the official daily fantasy game of the National Hockey League and also has partnered with the Denver Broncos and the New England Patriots in the National Football League.