How do you become a good father? Is it something you learn from your parents, or a choice you make on your own? We partnered with director Lauren Greenfield and talked with a cross-section of great dads to find out for ourselves. In this piece we show that while you can’t choose the dad you have, you can choose the dad you’ll be.
Toyota has come up with this unique program that focuses on dads—both prominent and unknown, but equally extraordinary—who have contributed to their families’ lives in bold ways. Beginning today, America’s Best-Selling Car is inviting Twitter users to engage in the unique game day conversation by helping to create a cultural moment in real time. To participate, consumers are encouraged to tweet up to four photos of their dads using the hashtag #OneBoldChoice. Honor dad from Jan. 16 – Feb. 15 while being a part of the ‘big game’ celebration.