People assumed when Coca Cola purchased Glacéau (the makers of Vitaminwater) for $2.2 billion that 50 who had ownership shares in the company made at least $100 million.
That still could be true, but 50 doesn’t want us to know exactly how much he made and here are the reasons via the Jasmine Brand.
According to the docs filed in the bankruptcy, 50 Cent explains he signed a deal with Coca Cola following their purchase of Glacéa. The contract would allow Coca Cola to continue using his name, likeness, image and pictures in relation to the sales of Vitaminwater and other brands the rapper helped develop.
The rapper says the deal ended in late 2009. However, there are specific provisions in the contract that prohibit anyone from ever revealing how much he actually got paid to promote the brand.
He says if other brands or companies were to find out what he was paid, it would ruin future deals giving the company the upper hand in negotiations for 50 cent to endorse their products.
50 is claiming in bankruptcy court he is about $29 million in debt, but his assets are far less that that.
The judge hasn’t rule if the Vitaminwater details will be disclosed or not.