The mystery is over. On Monday, IHOP revealed they will now be known as IHOb aka International House of burgers. Temporarily.
CNN Money reports that IHOP announced plans on Monday to temporarily change their branding to market the addition of burgers to their menu.
IHOP, of course, stands for International House of Pancakes. But IHOP — sorry, IHOb — wants to be known as a place to get lunch and dinner, not just breakfast and brunch. It’s adding several burgers to its menu, including a Big Brunch burger with bacon, a fried egg and browned potato on top.
Thinking it was a permanent name change, Twitter users typed out angry hot takes to a commercial released from the IHOP twitter account.
To see the commercial and some of the best social media reactions, flip the pages.