I would imagine this is how he would have wanted to go.
Italy’s most famous playboy has died aged 63 while having sex with with a 23-year-old tourist.
Maurizio Zanfanti, dubbed the Romeo of Rimini, slept with more than 6,000 women after becoming famous as a nightclub promoter in the beach-side city in the 1970s.
He was entertaining a tourist from eastern Europe at his estate on Tuesday night when he suffered a fatal heart attack.
The shocked woman called paramedics but he could not be revived. Italian media said it was was the way he would have wanted to go.
According to reports, Zanfanti started when he was 17 years old and kept it rolling until the last minute of his life.
Flip the pages for some photos of his life.