Celebrities have undeniable power when it comes to the promotion of their lifestyle, their own brands, or other products. Celebrity endorsements were mainly used in the fashion and beauty industry, but also, they have collaborated with apparel brands, non-profit organizations, and more. Although with the surge in popularity of influencers and influencer marketing, celebrity endorsements did lose some of its appeal, there are still great endorsement deals that have caught our attention.
Usain Bolt
Usain Bolt is a Jamaican athlete known as the fastest man alive and the greatest sprinter of all time. Some of the records achieved by him include a 100-meter sprint at 9.58 seconds, and 200 meters, at 19.19 seconds. His other great achievements are the IAAF World Athlete of the Year, he has also won the BBC Overseas Sports Personality of the Year award three times and he is the winner of the Laureus World Sportsman of the Year award four times. Thanks to his huge list of achievements, he has earned the nickname ‘Lightning Bolt’.
Usain Bolt retired in 2017, but he also made huge endorsement deals with renowned brands like VISA, Virgin Media, and Gatorade. His other notable endorsement was to promote poker as a fun, social, and yet challenging game. If you also want to test your luck playing poker and other casino games, there are many casino sites online where you can play for real money. In fact, a lot of new casinos in the UK offer state-of-the-art games, generous promotions, and have the best user-friendly websites.
Kanye West
Kanye West is one of the artists that has always made headlines for its controversial statements, feuds, but also for his music and new fashion line. In fact, his latest 10-year celebrity partnership is with the clothing giant Gap.
Another interesting endorsement of Kanye is his collaboration with Adidas. His Yeezy Boost sneaker line is manufactured and distributed by the brand, while he has the creative control over the line. It’s considered one of the most successful sneaker lines, with $1.5 billion in sales last year.
Millie Bobby Brown
Millie Bobby Brown is a young actress that has taken the world by storm with her award-winning performance in the widely popular show Stranger Things. Since then has starred in other projects, including Enola Holmes, which she also produced. The best is definitely yet to come for Millie, but for now, she has managed to become a UNICEF Goodwill ambassador and has signed an amazing deal with Converse, another endorsement deal with the brand Moncler and Calvin Klein.
Penelope Cruz
She is a famous Spanish actress and model that has made a name for herself in films like Vicky Christina Barcelona, Zoolander 2, Loving Pablo, Vanilla Sky, among other films. The actress has signed a lucrative deal with L’Oreal. As a spokesperson for L’Oreal, Pelenole Curz is paid $2 million per year for her position. She also stars in the Natural Match Hair color commercials of the brand. The actress was also a spokesperson for Lancome, Mango, and Channel.
Rihanna
The singer, actress, and entrepreneur has already made a brand of her own that is worth millions of dollars. But she has also signed numerous endorsement deals with big brand names like CoverGirl, Nike, Clinique Happy, JC Penny, among others. One of her noteworthy collaborations is with the German brand Puma. She even made her own clothing collection for the brand, called Fenty Puma, by Rihanna. Lastly, she signed a deal with Samsung to promote the Galaxy line.
Demi Lovato
Demi Lovato is an award-winning singer and actress that has received numerous accolades, including Latin American Music Awards, MTV Video Music Awards, and Teen Choice Award. Her numerous partnerships and endorsement deals are with fitness and lifestyle brands like Fabletics, and CORE Hydration, among other brands.
Selena Gomez
Selena Gomez is a famous actress and recording artist that has many endorsement deals with some of the greatest brands. Some of her most known collaborations were with brands like Pantene, Louis Vuitton, Procter and Gamble, and Coca Cola. She is known for picking brands that offer long-term deals and tends to avoid one-off endorsements. Another noteworthy accomplishment is her lucrative deal with Coach, a leading American fashion brand, while Gomez will be collaborating on a special design project with the brand.