It really sucks when the family gets into legal issues against each other.
Mavs star Luka Doncic is probably finding that out right now.
The perennial Allstar and his mom, Mirjam Poterbin, are battling over the “Luka Doncic 7” trademark, and he has chosen to take legal action against her over it, as reported by NBA reporter Marc Stein.
Dallas Mavericks star Luka Dončić on Tuesday filed a petition with the United States Patent and Trademark Office seeking to cancel the registration of the trademark “LUKA DONCIC 7” that is currently owned by his mother, according to the legal firm Brown Rudnick representing Dončić.
“I have a lot to look forward to as I continue to grow as a player and a person and it’s important to me to control my own brand and focus on giving back to my communities,” Dončić said in a statement to The Stein Line.
But his initial attempts to register “LUKA DONCIC” as a trademark under his control were preliminarily refused by the USPTO because of the existing “LUKA DONCIC 7” trademark, which Poterbin has refused to relinquish and makes use of Dončić’s previous logo.
These are very unfortunate circumstances, but hopefully, they two can get things figured out.
This is very similar to what happened with Kobe Bryant and his parents.
The Mavs star is now distancing himself from the LD77 brand and those who manage the website lukadoncic.com. The distractions could prove to be a factor as Slovenia battles in the Eurobasket tournament. Still, Slovenian Basketball Federation official and ex-NBA player Rasho Nesterović reiterates that Doncic’s focus is on helping to defend their title.
“As Luka continues to grow into a smart young businessman, he is simply making sure he has full control of his brand. But his focus here is 100 percent on this EuroBasket.” Nesterovic explained.
It’s unfortunate that these things have happened to Luka, but as players ascend to a certain level of wealth, fame, and superstardom, money matters, and branding woes inevitably come into frame.
Flip the page for more of Luka’s hot mom Mirjam Poterbin.