According to the University of Colorado, Deion Sanders, a member of the Pro Football Hall of Fame, has contributed financially during his first year as the Buffaloes’ head coach.
Sanders, together with his son, Heisman Trophy contender Shedeur Sanders, have elevated Colorado (3-0) to No. 19 in the nation and elevated the Buffaloes into must-see television.
Colorado has emerged as America’s team during the first month of the 2023 college football season, whether it’s due to Deion “keeping receipts,” Shedeur taking offence to prior slights by rival head coaches, or Deion clapping back at detractors who critique his theatrics.
Record ticket sales & sold out merchandises , Rolling in money
According to university spokesperson Steve Hurlbert, the school endeavored to calculate the equivalent ad value of the earned media coverage of the football program since the beginning of the season, as reported by the Daily Camera in Boulder, Colorado. The sum Colorado proclaimed was nearly $91.1 million.
Deion Sanders wants to continue at Colorado
This is on top of Colorado’s record-breaking ticket and product sales, which have increased by 892% this year and by 2,544% for the month of September compared to last year.
The Hurlbert reports that Colorado has, for the first time in program history, sold out every home game this season. The institution isn’t the only one profiting from the football program’s success.
Sanders effect on the the local Community
The Buffaloes are helping restaurants, hotels, and retail enterprises. Hurlbert estimates that the Sept. 9 home opener against Nebraska, which Colorado won 36-14, had a direct and indirect economic impact of $17 million on the neighborhood of Boulder.
That’s an increase of 70% over Colorado’s game that weekend in 2022.
Colorado issued 848 media credentials for the game against Nebraska, and according to Hurlbert, that number will rise for the Buffaloes’ Sept. 30 matchup with No. 5 USC.
Nationwide, people are noticing the Sanders effect. For last week’s game versus Colorado State, both FOX Sports and ESPN sent their college football pregame broadcasts to Colorado.
