Red Lobster is making sure it soaks up all this extra attention brough to them since Beyoncé name dropped them in her new song ‘Formation’. Not only did they tweet about changing the name of their famous cheddar bay biscuits to cheddar BEY biscuits, they are now incorporating Beyoncé into their Valentine’s Day plans.
From February 12-19, the company will be giving away 1,000 ‘Lobster Worthy’ shirts daily to couples who take a photo and post it on social media with the hashtag #rlshirtoffer, according to BuzzFeed.
Red Lobster denies, to BuzzFeed, that their Valentine’s Day shirt has anything to do with Beyoncé, but let’s be real. She spiked your sales by 33% from saying “Red Lobster” two times in her new hit song. I’m sure their Valentine’s Day weekend sales this year will be significantly higher than before. It would be smart of them to ride this Formation wave as long as they can.
Hit the flip to see the Lobster Worthy VDay shirts.