A new partnership between the National Basketball Association and sock company Stance will have NBA players wearing special team-themed socks starting in the 2015-16 season.
The NBA has signed a deal with Stance. Will be the official sock of the league. All players must wear on court pic.twitter.com/Ih6yrF6T0H
— Darren Rovell (@darrenrovell) April 27, 2015
Stance, which solely makes socks, will be giving the NBA a guaranteed royalty — As part of the multiyear deal, which will begin next season, Stance will make socks for all the league’s players in team colors. Those socks, as well as other limited-edition socks made by Stance, will be sold at retail.
Per ESPN’s Darren Rovell, every player in the league will be required to wear these socks during games, so Stance will have socks designed for each team.