WOJO might be the most powerful media person in the NBA, so it makes sense to expand his empire. He reupped with YAHOO over the summer and now he has a lot of new toys to play with.
Woj is launching a new basketball site, “The Vertical,” as a part of Yahoo Sports in early 2016, bringing together an elite group of NBA journalists, insiders and experts to create the internet’s hub of basketball information and storytelling.
The site will feature Michael Lee, one of the elite writers and reporters on the NBA, Shams Charania, the 21-year old wunderkind insider and writer, front office insider Bobby Marks, a 20-year NBA front office executive, Jonathan Givony and Mike Schmitz of Draft Express, the industry leaders in global information and content revolving around the NBA Draft, Nick DePaula of NiceKicks.com, the pre-eminent journalist on the basketball shoe industry, Tim Grover, longtime trainer of Michael Jordan and Kobe Bryant who will provide content centered around the players’ mind and body, and former NBA player Brian Scalabrine who will provide video content. Stay tuned for more information!
WOJO will have Adam Silver as his first guest on the podcast. He’s coming out of the gate swinging.