I was told this a long time ago.
“Silence is Golden, but there are times we all need to go platinum.”
When there are tragedies sometimes you should just shut up.
Neil deGrasse Tyson learned this the hard way. I have no idea why he thought telling people more people die of the flu than mass shootings was a good thing to tweet at a time like this.
Whatever the case he decided to apologize, but frankly it was too late.